Bringing Inanimate Objects to Life Through Mascots

People of all ages seem to connect better when a character is involved. This can be a mascot or a logo, and adds to branding efforts of an organization. These mascots bring life to an idea or a concept. Some of the most successful mascots include:

 Mickey Mouse- Walt Disney World Company

 The Charmin Bear- Charmin Toilet Tissue

 Bud the Dog- Bush's Baked Beans

Ronald McDonald- McDonalds

 Energizer Bunny- Energizer Batteries

 Geico Gecko- Geico

Coca-Cola Polar Bear- Coca-Cola

 Red and Yellow- M&M's

Chester the Cheetah- Cheetos

And most importantly....

Ruby Rewired - Young Rewired State

Just as logos help people recognize a brand, mascots can do the same, but they up the ante a bit. A logo is a symbol that represents the culture of a brand, but a mascot can take on a life of its own, and push the brand representation one step further. This is particularly evident in college and professional athletics.

Creating a character mascot is one of the best ways to gain community for your brand. Your mascot must be easily recognizable and relatable to your target audience. Once a mascot has been created, people don't just see your product as what it actually is (toilet tissue,or a soft drink.) Your community will see your product for the statement your mascot makes, or the vibe it gives off. 

Utilizing your mascot is especially important in advertising. Whether it is an online, television or print ad, exposure of your mascot is a must in order to ensure correlation between your product and the mascot!

Not only does having a mascot increase consumer community awareness, but it can also increase internal awareness and pride for the brand. When employees can relate to their company's brand through a mascot, it increases their loyalty to their company.

Our Ruby is a little computer bug that represents the fun-loving and whimsical attitude of Young Rewired State. Ruby has all sorts of adventures and even dresses up from time to time. You can be sure to find her on:

Twitter: #YRSRuby @youngrewired

Facebook: http://www.facebook.com/RubyRewired?fref=ts